vision

by Michael Fagans | Jan 30, 2014 | Blog

So, why pay a good visual person what their time and craft is worth?

Perhaps because you can’t afford not to.

At the end of the day, I spend a great deal of time looking at things, watching, seeing the world and light and how they interact and play off of each other. There are ways to tell your story visually without using any words, in ways that will resonate with, delight and surprise your customers and audience. That is the kind of visual storytelling that I enjoy.

It all comes down to seeing. Really, truly seeing.

It is also about the software between my ears too.

It all starts with a conversation for me. What are you trying to say? Who is your audience? Who is your potential audience? What do you want to do after you have reached them?

So what does this mean to you?

It is up to you and our combined imagination. Is it a video piece for your web site that ‘interprets’ what you do? (Hopefully you already have a web site.) Is it a photo essay in print for the walls of your office or year end report? Is it connecting you with a non-profit doing work that resonates with you and your company? Is it underwriting an after-school enrichment program? Is it an hashtagged Instagram feed on your web site? (Do you need that last sentenced translated in to English from Tech?) Do you want to bring an improv group in to work with your staff? The list grows the more we talk.

The companies, the non-profits, the organizations that are daring to be different, do things that stand out, that take a stand or stand for something; those are the folks I would like to collaborate with. Are you one of those people?