getting the word out, part 2
It takes a concerted effort to get the word out these days. You can wait for this to happen, you can start doing things in-house, or you can start to bring in people to consult, who will work with your staff and design a strategy to communicate and interpret what you do.
get the word out
24th Annual Professional Development Conference for Nonprofits | United Way of Kern County
Resources
PostSecret: Fifty People One Question
Orchestra made out of trash – Upworthy
Food Insecurity in Kern County.
An anatomy of a movement
1. A narrative that tells a story about who we are and the future we are trying to build.
2. A connection between and among the leader and the group.
3. Something to do – the fewer the limits the better.
– Senator Bill Bradley
Old model of marketing
idea > develop > launch > market
New model of marketing
truth > people > idea > launch
– Bernadette Jiwa
The Golden Circle
why > how > what
– Simon Sinek
Making ideas stick
simple unexpected concrete
credible emotional stories
– Chip Heath & Dan Heath
Seth Godin on marketing.
Dan Pallotta on rethinking nonprofits.
‘Tribes’ – Seth Godin
‘Poke The Box’ – Seth Godin
‘We Are All Weird‘ – Seth Godin
‘ReWork’ – Jason Fried & David Heinemeier Hansson
‘Rules of Thumb’ – Alan M. Weber
‘Subject to Change’ – Peter Merholz, Brandon Schauer
travel – Belize
Photos from two of my trips to the Stann Creek and Toldeo Districts of Belize with the Self-Development of People Committee.
During a week long trip we met with 11 groups, held one community workshop, attended a community meeting and had two in-depth cultural learning sessions and drove in a van for over 500 miles through the southern districts of Belize.
travel2
Deb and I took a Valentine’s Day retreat with church and we mysteriously found ourselves in Yosemite Valley for a few days. Just a few of the images I made on the trip, I still have yet to look at or edit the video I shot.