24th Annual Professional Development Conference for Nonprofits | United Way of Kern County
Resources
PostSecret: Fifty People One Question
Orchestra made out of trash – Upworthy
Food Insecurity in Kern County.
An anatomy of a movement
1. A narrative that tells a story about who we are and the future we are trying to build.
2. A connection between and among the leader and the group.
3. Something to do – the fewer the limits the better.
– Senator Bill Bradley
Old model of marketing
idea > develop > launch > market
New model of marketing
truth > people > idea > launch
– Bernadette Jiwa
The Golden Circle
why > how > what
– Simon Sinek
Making ideas stick
simple unexpected concrete
credible emotional stories
– Chip Heath & Dan Heath
Seth Godin on marketing.
Dan Pallotta on rethinking nonprofits.
‘Tribes’ – Seth Godin
‘Poke The Box’ – Seth Godin
‘We Are All Weird‘ – Seth Godin
‘ReWork’ – Jason Fried & David Heinemeier Hansson
‘Rules of Thumb’ – Alan M. Weber
‘Subject to Change’ – Peter Merholz, Brandon Schauer