Digital storytelling (Write Comment)

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Stills:

Mercury News, Formula one sounds.

Example from the NYT, 1-in-8 million.

LAT, Waiting for death.

Missing pieces.

NPR, Black hearts.

Magnum photos: Conflict.

Goodnight moon.


Video:

 Hey, baby!

PostSecret: Confessions.

Moments.

Blue Chalk, A tribute.

Undefeated.

Fields of White.

PETA protests eating fish.

The mountain.

Mercury News, Left behind.

getting the word out, part 2 (Write Comment)

It takes a concerted effort to get the word out these days. You can wait for this to happen, you can start doing things in-house, or you can start to bring in people to consult, who will work with your staff and design a strategy to communicate and interpret what you do.

get the word out (Write Comment)

24th Annual Professional Development Conference for Nonprofits | United Way of Kern County

Resources

PostSecret: Fifty People One Question

Orchestra made out of trash – Upworthy

Food Insecurity in Kern County.

An anatomy of a movement
1. A narrative that tells a story about who we are and the future we are trying to build.
2. A connection between and among the leader and the group.
3. Something to do – the fewer the limits the better.
– Senator Bill Bradley

Old model of marketing
idea > develop > launch > market

New model of marketing
truth > people > idea > launch
Bernadette Jiwa

The Golden Circle
why > how > what
Simon Sinek

Making ideas stick
simple            unexpected        concrete
credible            emotional            stories
Chip Heath & Dan Heath

Seth Godin on marketing.

Dan Pallotta on rethinking nonprofits.

Tribes’ – Seth Godin
Poke The Box’ – Seth Godin
We Are All Weird‘ – Seth Godin
ReWork’ – Jason Fried & David Heinemeier Hansson
Rules of Thumb’ – Alan M. Weber
Subject to Change’ – Peter Merholz, Brandon Schauer

vision (1 Comment)

the padre at nightSo, why pay a good visual person what their time and craft is worth?

Perhaps because you can’t afford not to.

At the end of the day, I spend a great deal of time looking at things, watching, seeing the world and light and how they interact and play off of each other. There are ways to tell your story visually without using any words, in ways that will resonate with, delight and surprise your customers and audience. That is the kind of visual storytelling that I enjoy.

It all comes down to seeing. Really, truly seeing.

It is also about the software between my ears too.

It all starts with a conversation for me. What are you trying to say? Who is your audience? Who is your potential audience? What do you want to do after you have reached them?

So what does this mean to you?

It is up to you and our combined imagination. Is it a video piece for your web site that ‘interprets’ what you do? (Hopefully you already have a web site.) Is it a photo essay in print for the walls of your office or year end report? Is it connecting you with a non-profit doing work that resonates with you and your company? Is it underwriting an after-school enrichment program? Is it an hashtagged Instagram feed on your web site? (Do you need that last sentenced translated in to English from Tech?) Do you want to bring an improv group in to work with your staff? The list grows the more we talk.

The companies, the non-profits, the organizations that are daring to be different, do things that stand out, that take a stand or stand for something; those are the folks I would like to collaborate with. Are you one of those people?

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