24th Annual Professional Development Conference for Nonprofits | United Way of Kern County

Resources

PostSecret: Fifty People One Question

Orchestra made out of trash – Upworthy

Food Insecurity in Kern County.

An anatomy of a movement
1. A narrative that tells a story about who we are and the future we are trying to build.
2. A connection between and among the leader and the group.
3. Something to do – the fewer the limits the better.
– Senator Bill Bradley

Old model of marketing
idea > develop > launch > market

New model of marketing
truth > people > idea > launch
Bernadette Jiwa

The Golden Circle
why > how > what
Simon Sinek

Making ideas stick
simple            unexpected        concrete
credible            emotional            stories
Chip Heath & Dan Heath

Seth Godin on marketing.

Dan Pallotta on rethinking nonprofits.

Tribes’ – Seth Godin
Poke The Box’ – Seth Godin
We Are All Weird‘ – Seth Godin
ReWork’ – Jason Fried & David Heinemeier Hansson
Rules of Thumb’ – Alan M. Weber
Subject to Change’ – Peter Merholz, Brandon Schauer